WHAT IS SOCIAL TELEVISION?

social television: A video content strategy brands adopt to connect and consistently communicate with today’s digital and social audiences by showcasing the real stories behind their products and services utilizing television formats, personalities, facilities and production strategies. Common media services include:


  • Hosted Expert Interview Segments 
  • Episodic Video Series
  • FAQ Tutorial Interviews
  • Company Vodcasts
  • Company Podcasts
  • Documentary Style Feature Stories
  • Livestreams
  • .tv pages

Click To Watch Video
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WHY DOES IT WORK SO WELL?

Successful advertising today requires more than just a TV commercial or a few story-telling videos on your website. There's a new wave of brands finding advertising success by essentially becoming their own media companies. Most brands have never been invited to look at their organizations and imagine what they would do with a TV tab of their website or an episodic series of segments for social media and digital distribution. Having consistent social television content delivered on multiple platforms allows your brand to not just engage viewers, but also build collective audiences and match content to where they are in their relationship with your brand. 

Applications:

  • Website Placement
  • Blog/Newsletter Placement
  • Social Media Ads
  • Website Retargeting
  • Video Viewership Retargeting
  • Audience/Subscriber Building

Ways to work with us

Content Creation

Work with our brand journalism team to produce your content and we'll deliver the video files for your internal staff or outside agency to distribute.

Content Distribution Calendar

Our design team can build a content calendar so your digital and social platforms can be synced with consistent  organic and paid distribution.

Social Advertising

We are a high value marketing partner for Facebook and Instagram and our proprietary distribution formula FunnelPoint has been recognized by their marketing science team as one of the most effective video marketing strategies in the nation.